Showing posts with label bodega brotons. Show all posts
Showing posts with label bodega brotons. Show all posts

Saturday, September 30, 2017

Oiling the wheels

One of my standard responses to anyone who asks for a description of Culebrón is to say that we have a restaurant, a bodega and a post box. I should perhaps change the bodega to say bodega/almazara because Brotons produces both wine and olive oil. A bodega (in this sense) is a winery and an almazara is an oil mill

I went to get some oil the other day and I was a bit shocked when Paco, one of the owners, wanted 20€ for the five litre plastic bottle. It wasn't the price that was a shock, it was the difference in price between this and my last purchase. I'm sure it was 15€ last time. 

On the label the description of the oil says that it is de extracción en frio which means that it is cold pressed. I don't quite know what that means. My, very simple, understanding of olive oil is that the very green stuff, the extra virgin olive oil is the best, produced from the finest olives, whilst virgin oil is made with slightly riper or damaged olives which makes it slightly more acidic. Olive oil labelled simply as olive oil or pure olive oil is, usually, a mix of both pressed and refined oils. I think there is European legislation to say that any oil labelled virgin must pass a taste test and have been extracted from the olive by pressing rather than by chemical refinement. Because the label from our local almazara doesn't say virgin or extra virgin I can only presume that it doesn't reach the required criteria. 

Now there's another oil mill in Pinoso over towards Caballusa, near el Prat called Casa de la Arsenia. They produce virgin olive oil. They sell oil in half litre heavy bottles that look as though they are ceramic rather than glass. The name is a little more complicated- Ma' Şarah - with the apostrophe and that funny s, the typeface on the bottles is fancy, the colour scheme is chosen with care to look "organic" and "quality" and they stress the olive variety - either the more intensely flavoured oil made with picual olives or the lighter oil made from the arbequina variety. I bought some - one variety cost 9.40€ for half a litre and the other one costs 9.90€ which makes it about five times as expensive as the stuff from Brotons. They do five litre plastic bottles too, both organic and ordinary, with a mix of both olives.

So in one place we have traditional Spanish marketing and, in the other, “value added” through labelling, aesthetics and increased quality. Something similar is happening with the wine around here, well in Spain actually. Spain is usually listed behind Italy and France in global wine production though we were told in a bodega last year that Spain is now the largest producer in the world. There are several Spanish websites that say the same thing. Whatever the truth Spain produces a lot of wine and it sells most of it to other people who then put it into bottles, make it into sangria, sparkling wine or wine mixes. Most goes in big tankers to the French, Italians, Germans and Portuguese who turn the dirt cheap wine into something with value added, with nice labels, with cachet. Spaniards drink less and less wine and more beer every year but Googling around for who drinks most wine turns up very contradictory evidence. My best guess/synthesis is that, per head and in order, it's Andorra, Vatican City, Croatia, Portugal and France with an honourable mention for the Falkland Islands (Malvinas for my Spanish readers) at number 8 – the UK comes in at 29th. Quantity wise it seems to be the USA, France, Italy and Germany who top the lists but, whilst consumption in the USA is increasing, the French and Germans, like most Europeans, are drinking less wine each year. Expanding markets include Brazil, Canada and, inevitably, China.

A couple of years ago our bodega, Brotons, suddenly had new shaped bottles, new varieties, wine boxes, new labels and Roberto, the owner, became Robert. They were chasing a more sophisticated market. The same has been going on in Jumilla for a few years now and, in fact, all over Spain. When I visited the bodega in Pinoso the other day, which is the largest producer of organic wine in Alicante, it was obvious that they were on the same trail; new names, new labels and a few more barrels for producing crianzas and reservas down in the cellar rather than putting it into a HurTrans tanker  - HurTrans is a transport firm with its roots in Culebrón.

Increasingly Spanish wine, is Denominación de Origen – where all the grapes must come from the region, where there is a body to oversee the production of the wine to ensure that it is produced in such and such a way with such and such controls and that basically it's as good a product as the region can produce. Our local DOs are Alicante, Jumilla, Yecla and a bit further away Bullas. Again, Googling around, there is a slightly more prestigious classification which is Denominación de Origen Calificada or DOCa. The main difference that I can see between ordinary DO and DOCa is that for DOCa the wine must be sold in bottles. That suggests to me that it may be possible for someone to produce wine that fits the DO criteria but is then bulk shipped to, lets say, Marks and Spencer who bottle it up in the UK but label it as DO Jumilla or Alicante.

So upping the game on olive oil and on the wine. As we passed the el Cabezo salt dome the other day, in the charabanc coming back from the marble quarry and heading for a tour of the Pinoso bodega our personable mayor, Lazaro, was complaining that the salt shipped from Pinoso to Torrevieja as brine should be labelled as being from Pinoso. I've seen coloured, and expensive, salt for sale that says it's from the Himalayas. Marketing, marketing – all is marketing.

Thursday, December 11, 2014

Centro de interpretación Casa del Mármol y del Vino

It was, I think, called the Wine Resource Centre - well it wasn't because it's name was in Valenciá - but now it is called Centro de Interpretación Casa del Marmól y del Vino - The Sociocultural Institution for the Interpretation of Marble and Wine. Casa doesn't translate easily in this context. Even then you think they could have worked on something snappier. Perhaps the reason they haven't got around to giving the exhibit a new sign is that they are going to need quite a big board to fit all those words on. The idea had been talked about for quite a long time but the actual implementation seemed to happen with remarkable speed. Perhaps funding had to be spent to a timetable or somesuch. Perhaps that's why there is no sign.

The idea of a celebration of wine and marble is a perfectly reasonable thing to do in Pinoso where the two are big economic activities. Marble is the biggest moneyspinner in the town by far because of the huge open cast quarry. It's owned by Pinoso but generally hidden from view behind Monte Coto mountain. It's the village on the other side of the hill that gets the blighted view, the noise and the dust in return for very little economic benefit. Wine of course has been important in the area for centuries. We try to reflect that importance in our own house.

With funding from Levantina, one of the big stone companies that quarries the marble, and a bit more from Pinoso Town Hall for the wine exhibits we now have the Interpretstion Centre in this building that used to be used for occasional exhibitions, book launches and lots of meetings.

The new venture opened last week but we took until today to get there. The man who looks after the building showed us around the whole thing. It's not that big to be brutally honest and, even if you took the time to read all the information presented in Castillian, Valencian and very acceptable English, you could probably do it in twenty minutes  Our guide made it a much lengthier affair but we also got a lot more information and probably someone else to say hello to as we walk around the town.

My personal favourite was the video that went with the wine exhibition. It showed a family out picking the grapes and loading them into the trailer behind a tractor. Not a lot of rush about the process. Time to stop to eat and to drink wine from a wineskin whilst the background music provided the right sort of mood. It reminded me of the film that goes with Video Games by Lana del Rey if you know it. In the marble exhibits the quotes from locals were what I liked best - such as the advice from a mother to her children - if you hear the sound of the charges being set you go and hide!

Nice little addition to what Pinoso has to offer. I hope it attracts a few more visitors. There was nobody else to look around with us today and I guessed we had been the only visitors all morning. Mind you it will probably help when they get a sign. At the moment, only we locals know it's there.

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Para abrir una cantera hasta la década de los cincuenta era necesario un cabrestante, cable, dos grapas, ocho o diez picos, dos mazas, diez o doce cuñas con sus flejes y, muy importante una escuadra para que el bloque estuviera a escuadra y poco a poco se iba comprando otros.

Sunday, February 17, 2013

El Pinós, Poble de Marbre i Vi

Traditionally the first words of a seaside landlady to this week's guests are that they should have been there last week when the weather was oh so much better. It was a bit like that today in Pinoso. Yesterday we had bright sun and reasonable temperatures in the mid teens but today it is foggy and cold. And today is a big day for Pinoso; Villazgo.

Villazgo is the celebration of the independence of Pinoso from nearby Monóvar on 12th February 1826. It's the day for a nostalgia trip in Pinoso. Out come all the traditional costumes, the folk dancers, the regional games - anything vaguely related with the past will do. It's always a good day. We have stalls in the street, we have displays from the neighbourhood associations, the wine producers, local groups of every shade and hue and, probably the best bit, lots of local businesses associated with food and drink set up a stall in the town hall car park. Punters buy a set of tickets which they can swap for wine, cakes and cooked food. A veritable feast.

Today was just a bit different. The local council feels that it needs to try to attract more visitors and one of the ways they thought to do this was to try and be a bit more pushy about the town's identity. So they've invested 46,000€ in some signs, flower beds and information boards. They spent another 24,000€ on doing up one of the central streets. I'd somehow got hold of the mistaken idea that most of this stuff had been found stashed away, unused, in a storeroom so, if you're one of the people I told that to, I apologise.

The slogan for the identity campaign is the title of the blog. Easy if you're one of the 2.4 million Valenciano speaking tourists. Now if they'd chosen Spanish Spanish, i.e. Castillian, they'd have had 407 million native speakers and goodness knows how many other second languagers. I can see the dilemma though. Anyway my Valencian is up to this. Pinoso, town of marble and wine.

P.S.We went back at around 2pm for a spot of lunch and the sun was shining and the town packed to the gunwales.


Monday, November 28, 2011

New wines and new names all around

When we were at the village meal the other day the wine that came around the tables was from the local Culebrón bodega. It was different though; new wine varieties, new labels and a different, more modern, bottle design. Just to show how modern the white wine came in a blue bottle.

I only tried the two reds, the Shiraz and the Merlot, but I enjoyed them both.

The thing that caught my eye most though was that on the label, most of which was in English, the wine maker of the family, Roberto, had been renamed. Wines by Robert Brotons it said.

Foolishly, at the time, I forgot to take a picture of the wine which meant I had to pop back to the bodega the next weekend to buy a bottle for the pack shot. So, in the original picture, from the event, on the left, you can just see one of the new blue coloured wine bottles in amongst the sparkling Galician ciders and Catalan wines. Fear not - the orange stuff is Fanta.

The picture on the right is from the weekend after the meal.

Saturday, December 26, 2009

Posting wine

Maggie wanted to send some wine from our local village bodega to her family in the UK. The bodega has a website on which they offer to send their wines (and olive oil) to lots of European countries so we thought it would be a piece of cake to pop over there and get a few bottles into the post.

Antonio told us it wasn't worth the cost but it may be worth checking with Roberto. We went back a couple of days later to ask Roberto. Better talk to Paco in the office he said. Paco said he would have to talk to the transport company. Could we come back tomorrow? The transport company hadn't quite got around to sending the rates by email as they'd promised when we went back. Paco phoned again and got the carriage rates.

It all seemed perfectly reasonable and we shipped 36 bottles at an average cost of 4.59€ per bottle.

Talk about fostering international links or is that international drinks?